MarTech Today: Free VR Platform, Fluent Teams With LiveRamp & The Physical Web

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality Feb 22, 2016 by Barry Levine Startup WakingApp is officially launching its platform today in an open beta, following six months of testing and hundreds of demo projects by agencies and others.

2. Boomtrain Launches Simplified Editor For Emails Tuned By Machine Learning Feb 22, 2016 by Barry Levine It’s the same machine learning as before, the company says, but now a marketer can employ it without using developers.

3. App Indexing & The New Frontier Of SEO: App Packs & App Store Search Feb 22, 2016 by Emily Grossman In this third and final installment of a series on app indexing and how it impacts search engine optimization, contributor Emily Grossman discusses how to rank apps in Google search results, as well as in Google Play and the iTunes App Store.

4. UserCare Launches App Customer Service That Is Tailored For Each User Feb 22, 2016 by Barry Levine The Mountain View, California-based startup provides event tracking, user profiles, incentives and messaging for segmenting and nurturing customers.

5. Fluent Teams With LiveRamp To Extend Custom Audience Targeting Beyond The CRM Feb 22, 2016 by Ginny Marvin AudienceNow for LiveRamp will allow marketers to use Fluent’s first-party custom audience sets for targeting across channels, including display, mobile, social, video and addressable television.

6. Google Removing Ads From Right Side Of Desktop Search Results Feb 19, 2016 by Matt McGee Instead of showing ads on the right side of desktop search results, Google says it will show a fourth ad above search results, but only for “highly commercial queries.”

7. With The Physical Web, You Become The Search Engine Feb 19, 2016 by Barry Levine If Google’s initiative catches on, digital marketing will need to expand beyond targeting users, to targeting the physical world.

From Around The Web:

1. Understanding The Great Analytics Gap (and What to Do About It), blog.kissmetrics.com

2. Google Fiber Is Coming To Huntsville, Alabama, techcrunch.com

3. Using Technology to Improve Your Email Sales, smallbiztrends.com

4. BlueHornet Launches NexGen Commerce Segments, www.bluehornet.com

5. Intent Data Infused SmartPersonas Set to Supercharge B2B Content Marketing Strategy, www.marketwired.com

6. Programmatic Marketing Budgets on the Rise, According to New Survey Data from Rocket Fuel, rocketfuel.com

7. Ad Tech + Mar Tech = Better Mobile Marketing, blog.marketo.com

8. Half of Marketing Jobs Will Be Replaced by Machine Intelligence, www.martechadvisor.com

9. Adobe Has a New Way to Make Mobile Apps, www.adweek.com

10. The new generation of work-ready Android devices is here, googleforwork.blogspot.com

11. You Can Now Create Your Very Own Geofilter on Snapchat, www.adweek.com

12. Facebook Announces Next Steps for Improving Virtual Reality Experiences, www.adweek.com

13. Inside Mark Zuckerberg’s Big Bet That Facebook Can Make VR Social, www.wired.com

14. Vimeo partners with Wipster to offer a video collaboration tool for creators, venturebeat.com

15. What is Facebook Livestreaming?, smallbiztrends.com