Sep 19, 20162 min read

MarTech Today: Forrester predicts emerging tech, the Coalition for Better Ads & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Forrester: Marketers need to say goodbye to campaigns, hello to AI-driven conversations with customers Sep 16, 2016 by Barry Levine New report on emerging tech in next five years also points to personal data lockers, commonplace augmented reality, and much smarter location analytics.
Learn programmatic advertising from Oracle Sep 16, 2016 by Digital Marketing Depot Digital delivery and content is the new currency of advertising. Brands must find a way to connect while measuring returns on more than recall or click-through rate (CTR). Only programmatic platforms can deliver that value. Get the basics of using programmatic advertising in this guide from Oracle.
Google, Facebook, IAB & major brands form Coalition for Better Ads Sep 16, 2016 by Ginny Marvin In response to ad blocking, a global initiative forms to set new standards and develop technology to improve ad experiences.
Learn the 8 habits of highly successful ad networks Sep 15, 2016 by Digital Marketing Depot Successful ad networks are using these eight strategies to keep their businesses thriving. Learn from the industry’s top performers, and unlock secrets to how you can advance your ad network to play with the big dogs. This white paper from Tune explains: how to differentiate yourself and stand out to publishers; what a fraud score […]