Jul 13, 20162 min read

MarTech Today: “First social measurement API,” OTT programming & AMP’s relati

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Simply Measured offers “first social measurement API” for marketers Jul 12, 2016 by Barry Levine Aggregating feeds from multiple social networks, the API goes beyond the company’s current reports and provides standardized data for queries.
Feed your search marketing obsession at SMX East Jul 12, 2016 by Marketing Land You can register for SMX East anytime and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300!
MarTech Landscape: What is OTT programming and why does it matter? Jul 12, 2016 by Barry Levine Over-The-Top is a rapidly changing term, but it signifies a permanent change in how people consume content.
Mobile marketing AMPlification: Content, performance and measurement Jul 12, 2016 by Jim Yu What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve.