Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR Nov 20, 2015 by Martin Beck Mark Zuckerberg’s big bet on virtual reality gets its first test with $99 Samsung headset.
Keep Your Accounts Clutter-Free With This AdWords Script Nov 20, 2015 by Russell Savage Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your “dud” keywords.
Marketing Analysis: Unlocking The Power Of Descriptive Statistics Nov 20, 2015 by David Fothergill Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.
Google Analytics Adds Calculated Metrics Nov 20, 2015 by Matt McGee New tool allows the creation of custom metrics that are calculated from traditional metrics, such as Revenue Per User and more.
SEO For Featured Snippets Leads To Big Gains Nov 20, 2015 by Ben Goodsell Columnist Ben Goodsell explains what Google’s featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.
From Around The Web:
Alphabet’s Google Taps Enterprise IT Veteran to Run Cloud Business, www.wsj.com
Brandwatch Telecommunications Report Finds AT&T, Verizon and Sprint Leading in Social Visibility, www.brandwatch.com
A Publisher’s Advice For Ad Tech Vendors, adexchanger.com
Marketing Automation Adoption is at its Tipping Point, smallbiztrends.com
Predictive Marketing Vendors Look Beyond Lead Scores, www.martechadvisor.com
What are your apps hiding?, news.mit.edu
Facebook At Work Gets Its Own Version Of Messenger With Debut of “Work Chat”, techcrunch.com
Facebook Explains Data-Collection Practices to Belgian Regulators, www.wsj.com
AOL survey: Most brands are bringing programmatic video buying in-house, digiday.com
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