Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Releases New Video Ad Features, Including Automated Captions Feb 10, 2016 by Ginny Marvin Plus more research and tips on making the most of video campaigns on Facebook, where most visitors are watching on smartphones.
A Look Ahead To Our Upcoming #SMX Conference & Search Marketing Expo Feb 10, 2016 by Chris Sherman Search Marketing Expo returns to San Jose, California March 1–3, 2016. Here’s a preview of what to expect if you attend the next SMX West event!
John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer Feb 10, 2016 by Barry Levine The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in control.
Report: Established App Markets Transitioning Away From Download Revenue And Toward Usage Feb 10, 2016 by Barry Levine The first forecast report from app tracker App Annie sees the growth in app store downloads coming from emerging markets.
What Twitter’s New Timeline Means For Brands And Advertisers Feb 10, 2016 by Ginny Marvin Twitter’s new algorithmic timeline became available globally on Wednesday. Twitter has been the place where brands can connect with users in the moment. What happens when the top of users’ timeline isn’t completely live anymore?
Twitter Launches New Timeline Featuring Top Past Tweets Feb 10, 2016 by Ginny Marvin Twitter launched its hotly rumored new timeline on Wednesday that has had users nervous that live Twitter will become a thing of the past.
FAQ: All About How Twitter’s “New Improved” Timeline Works Feb 10, 2016 by Ginny Marvin Twitter rolls out its new timeline that puts tweets users missed at the top of their feeds to improve engagement. Here’s what we know so far.
Finally! Brands Can Edit Their Knowledge Graph Cards In Google Feb 10, 2016 by Greg Finn A lon-awaited change to Google’s Knowledge Graph data will put some power back in the hands of the brands.
Digital Customer Service Is Becoming A Fully Realized Marketing Channel Feb 9, 2016 by Barry Levine Predictive analytics, self-service knowledge bases and personalization are turning the reactive interaction into a marketing opportunity.
8-Step Road Map to a World-Class Social Media Governance Program Feb 9, 2016 by Digital Marketing Depot Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a 7X increase in spam messages. The number of unauthorized social media accounts has also skyrocketed.
Wikidata 101 Feb 10, 2016 by Clay Cazier Columnist Clay Cazier guides you through the basics of Wikidata, explaining what it is, why it matters to SEO professionals and how you can leverage it.
From Around The Web:
The User-Centered Design Process, www.usertesting.com
Inbox Preview, API Improvements, and More in Our Latest Release, blog.mailchimp.com
Magisto Expands Video Platform into Small Business, www.businesswire.com
Merkle Acquires dbg, a UK-based Marketing Solutions Agency, www.merkleinc.com
Ad tech is trying to figure out the ROI of emojis, digiday.com
AMP: Supporting paywalls and subscriptions, amphtml.wordpress.com
Building A First-Class App That Leverages Your Website, www.smashingmagazine.com
Mobilegeddon – where are we now?, blog.affiliatewindow.com
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