Here’s our recap of what happened in marketing tech, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Makes News Feed More Relevant Again With Organic Audience Optimization Jan 21, 2016 by Tamar Weinberg Facebook is helping publishers improve their organic reach and relevancy by offering a tool for targeting posts to interests, demographics and geography.
Auto Ad Tech Platform PureCars Can Now Retarget You On Facebook With The Exact Car You’re Interested In Jan 22, 2016 by Barry Levine The Charleston, South Carolina-based company says this is the first VIN-level social retargeting for the auto industry.
Miami-Based Startup Videoo Wants Its Video Player To “Unlock The Playlist” For Brands Jan 22, 2016 by Barry Levine The embedded player scoops up videos on several social networks that have been pegged with a specified hashtag.
Local SEO For WordPress Websites Jan 22, 2016 by Marcus Miller Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS.
From Around The Web:
3 Steps to Fixing an Email Mistake After You Hit “Send”, blog.movableink.com
Google Tag Manager: What Marketers Need to Know, www.socialmediaexaminer.com
Facebook baking iPhone 6s’ 3D Touch in your timeline, www.slashgear.com
Target Competitors Using Interest Based Audiences, www.ppchero.com
Twitter is now offering 30-second, skippable pre-roll ads, digiday.com
The Nuts and Bolts Behind Facebook’s 360-Degree Videos, www.adweek.com
Vine Celebrates 3rd Birthday, Launches Trends Page, www.adweek.com
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