Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land
Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads Nov 5, 2015 by Greg Sterling Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads.
Infer Launches New Platform To Take Predictive Lead Scoring To A New Level Nov 5, 2015 by Barry Levine Prospect Management Platform exposes data generating the score and uses it to build individual profiles, actions and recommendations.
Targeting On Google’s Display Network (GDN): The Lowdown On Layering Nov 5, 2015 by Mona Elesseily Columnist Mona Elesseily discusses the various targeting options available in the Google Display Network and how you can apply them to your campaigns.
Affiliate Network Skimlinks Sets Up A “Data Co-op” With Publishers Nov 5, 2015 by Barry Levine Pooled data will be used for audience targeting, and publishers will share revenue.
Programmatic Advertising & How It Can Drive Your PPC Forward Nov 5, 2015 by Jeff Baum Search marketers, are you taking advantage of display data? Columnist Jeff Baum explains how programmatic display advertising can be used to supplement and strengthen your paid search campaigns.
Google Maps App Lets Users Add A New Business To The Map Nov 4, 2015 by Barry Schwartz Google integrates Google Map Maker directly into the Google Maps iOS App. This allows any user to quickly add a missing business to Google Maps.
From Around The Web:
Is Skillshare the Next Big Content Marketing Platform?, contently.com
Conversion Optimization Guide by ConversionXL, conversionxl.com
How to Make Your URLs SEO Friendly, www.searchenginejournal.com
ComScore Sells Digital Analytix Business To Adobe, techcrunch.com
Experian Marketing Services appoints Bridget Bidlack to VP of global product management, www.experianplc.com
Rocket Fuel Names Randy Wootton as Chief Executive Officer, www.businesswire.com
When Planning Mobile Strategies, Publishers Must First Consider Technology, adexchanger.com
How to Experience a New Form of Storytelling From The Times, New York Times
Introducing Flickr for iOS 9 with Extended 3D, yahoo.tumblr.com
Pinterest Taps Socialflow to Drive Both Paid and Organic Conversations, www.martechadvisor.com
Everything You Need To Know About Periscope, www.searchenginepeople.com
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