Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Audience Network partners with third-party mediation platforms, including Twitter’s MoPub Mar 24, 2016 by Ginny Marvin The new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats & demand.
Report: Apple Pay moving to the mobile web, could give big boost to m-commerce Mar 24, 2016 by Greg Sterling Retailers should be doing everything they can to increase mobile transactions.
#MarTech Conference: Vendor roundtable on the future of martech Mar 24, 2016 by Derek Edmond MarTech Conference chair Scott Brinker sits down with industry visionaries to discuss the future of marketing technology, and columnist Derek Edmond recaps the highlights.
IAB releases a calculator to show how much ad spend goes to programmatic ad tech fees Mar 24, 2016 by Ginny Marvin Publishers and media buyers can use the tool to better understand the overall cost of ad technology in the supply chain.
#MarTech Conference: 10 myths martech vendors tell Mar 24, 2016 by Derek Edmond The Real Story Group’s Theresa Regli reveals the top martech myths and what the reality is. Columnist Derek Edmond recaps her presentation at the MarTech Conference.
Square integrates Facebook Ads into expanding “Customer Engagement” suite Mar 23, 2016 by Greg Sterling Company adds another marketing channel to its growing CRM toolset.
Score deeper savings for SMX Advanced by coming as a team Mar 23, 2016 by Marketing Land Search Engine Land’s SMX Advanced is designed to deliver leading-edge tactics in SEO, SEM, mobile, analytics and much more. Sign up as a team and score the deepest discounts available. At SMX Advanced, your team will: get actionable tips and strategies from expert-level search marketing veterans.
“B2B Marketing Automation Platforms: A Marketer’s Guide” updated for 2016. Mar 23, 2016 by Digital Marketing Depot The 4th Edition of Marketing Land’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business.
From Around The Web:
New Study Reveals Why Integrated Marketing Analytics Are Critical to Success in Enterprise Measurement, analytics.blogspot.com
Google is reportedly building an Amazon Echo rival, www.theverge.com
How Amazon’s Alexa is bringing intelligent assistance into the mainstream, venturebeat.com
Unmetric Adds Facebook Reactions Tracking to Social Media Analytics Product, www.prweb.com
3 Ways to Navigate the MarTech Landscape, blog.marketo.com
Beyond the app: Creating an app-like experience on a mobile website, www.retaildive.com
Google gets its unreleased Glass back, Mercury News
Google is building YouTube Connect, a livestreaming app to take on Periscope, VentureBeat
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