Fahad HSep 3, 20191 min readHubSpot partners with Supermetrics, adding multi-portal analytics and reportingHubSpot will partner with marketing data engine Supermetrics, a partnership that the company hopes will help address reporting challenges...
Fahad HAug 23, 20194 min readThe MarTech Minute: Deloitte introduces “blockchain in a box,” Accenture acquires AnalytMarTech Minute briefs always appear first in our daily Martech Today newsletter throughout the week. Click here to subscribe. The...
Fahad HAug 22, 20191 min readSurveyMonkey Audience expands offering, helping marketers gather deeper insightsSurveyMonkey Audience, known as SurveyMonkey’s “do it yourself” research solution, helps marketers gathering findings for various...
Fahad HAug 2, 20192 min readSugarCRM introduces new capabilities for CX applicationsCRM provider SugarCRM has announced an extensive list of new capabilities for customer support agents with the release of Sugar Serve....
Fahad HJul 17, 20192 min readEmail and phone communications dominate conversational martech, but chat isn’t far behindConversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer...
Fahad HJul 9, 20191 min readNintex Sign powered by Adobe Sign enables e-signatures for Microsoft Sharepoint CustomersAfter partnering with Adobe earlier this year, process management and automation platform Nintex announced that the partnership will now...
Fahad HJul 2, 20192 min readIBM’s Watson Marketing spinoff launches with agile strategyBack in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...
Fahad HJun 27, 20191 min readEpiserver unveils digital marketplace for verified appsEpiserver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The...
Fahad HJun 25, 20192 min readWP Engine announces Flywheel acquisition, HubSpot partnershipWP Engine, a WordPress digital experience platform, has announced a deal to acquire competitor Flywheel, while also launching a new...
Fahad HJun 3, 20191 min readLow-code blockchain platform announced at Salesforce TrailheaDX 2019Salesforce announced Salesforce Blockchain at its annual TrailheaDX developer conference last week. The low-code platform, built on the...
Fahad HApr 15, 20193 min readAlexa’s new HIPAA-compliant skills mean the healthcare industry must prioritize voice marketinLast Thursday Amazon announced the first set of HIPAA compliant healthcare voice apps on its platform: Express Scripts, a leading...
Fahad HApr 11, 20194 min readThe martech stack fallacy: It’s not about technologyLast week I had the privilege to join fellow marketers, industry leaders, and innovators at MarTech West in San Jose. There I sat in on...
Fahad HJan 25, 20193 min read3 reasons chatbots are transforming the automotive industryToday, consumers are increasingly engaging in chat and messenger apps (i.e., chatbots) to purchase, research and interact with businesses...
Fahad HJan 9, 20194 min readABM is maturing, here are some tools to help build successful campaigns in 2019If you visit the same restaurant you’ve gone to for years, there’s probably a waiter who knows your name. They stop by, welcome you back...
Fahad HJan 7, 20195 min readHere’s how marketers get motivated for the new yearWelcome back! The holiday crush is over, and 2018 is behind us. You’re at your desk, the year is less than a month old, and I know what...
Fahad HJul 30, 20181 min readPredictions about data usage post-GDPRWhether you’re a consumer or a digital business, you couldn’t avoid hearing the words GDPR or consent in the last six months. So, what...
Fahad HApr 25, 20181 min read2018 Stackie Award winners: The most impactful martech stacks this yearMarTech Conference is in full swing, and to kick it off on Tuesday, MarTech Conference Program Chair Scott Brinker announced the winners...
Fahad HJan 8, 20181 min readSo, what’s it like to be a CMO of a marketing-focused business?But what if you’re a CMO of a company whose target audiences are marketers — leaders and practitioners who know your craft? With the...
Fahad HDec 22, 20171 min readWill GDPR and blockchain live up to their hype in 2018?General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more...
Fahad HDec 5, 20171 min readThe next wave of ABM: A blended approach (Part 1)In the past few years, Account-Based Marketing (ABM) has grown as a category and really transformed the B2B marketing landscape. But its...
