Adobe adds email features in Campaign, releases survey vouching for the channel’s robust health
For Adobe, email is still a king. The marketing tech giant is out this week with a new survey showing email’s enduring appeal across...
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Taboola’s new LiveIntent partnership means it can now definitively identify users’ devices
Taboola content recommendations at the bottom of a publisher’s web page Content discovery service Taboola’s new partnership with email...
Keen IO releases “analytics-as-a-service” for apps, sites, and devices
For marketers, the quality of analytics — in the tools they use or the software products they sell — can define their success. In this...
Lithium launches Reach, a Klout-informed social content marketing tool
Social community provider Lithium Technologies is today announcing a new social content marketing product called Lithium Reach that is...
London buses test out the first consumer experience of the Physical Web
The Google-backed Physical Web is now operating in the physical world. UK-based mobile commerce provider Proxama, in partnership with...
German mobile marketer Glispa announces purchase and launch of Ampiri ad mediation platform
Mobile marketing firm Glispa announced this week the launch of its Ampiri ad mediation platform. The addition means the Berlin-based...
MarTech Today: Facebook partners with ad mediation platforms, the future of martech & an IAB ca
Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From...
Google Launches Resource Site For Google Analytics Developers
Google has launched a new resource center specifically for Google Analytics developers to help them get more out of Analytics. The site...
Chicago’s Spoof-Tastic “Luck Plan” Encourages Millennials To Get Health Coverage
This is awesome on so many levels. We all know selecting and using health insurance is a nightmare. Too much paperwork. Perpetually...
Gettin’ ‘GIFfy’ With It: Pinterest Experiments With Animated GIFs On Boards
Oh CompuServe GIF file. The longer you age, the more prominent you become. Fashion search engine “Wantering” noticed that some of the...
Report: Despite Reddit’s Furious Growth, Overall Share Of Referral Traffic Declined In 2013
Last month, Reddit posted fantastic end-of-year numbers that showed explosive growth. In 2013, the social aggregation site ended with 56...
Improved Audience Interaction: Google+ On Air Hangouts Get Slick Q&A Upgrade
Today Google+ Hangouts On Air relieved some impressive updates that will help fuel interaction and interactivity. The new feature has...
Report: Facebook’s Promoted Posts Won’t Cannibalize Organic Reach (Even If They Are Terr
Last Spring, the launch of Facebook’s Promoted Posts launched, garnering mixed reviews from brands. Since launch, some speculation has...
Why The New Facebook Hashtags Are #Awkward & #Unnecessary
Today to the delight of many marketers Facebook announced the release of hashtags. The new clickable links will pop open a new stream...
Twitter App Update Makes Photo Sharing Even Easier & Lets Users Proof Tweets Before Going Live
A new Twitter app update has rolled out to both iOS and Android platforms, making it even easier to share photos, locations and to see...
Picture Organization, Hashtags & Enhanced Photos Lead New Google+ iOS Update
The handful of photo changes include auto-enhancements, better organization and support of animations and panoramas. The Auto Enhance...
Advertise To Facebook Users By Recency With Time Range Targeting
The new “Action Spec” targeting allows users to target by the recency of specific actions taken. This will allow local advertisers to...
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