Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Audience Network Opens Up To Mobile Web Jan 26, 2016 by Ginny Marvin In a head-on challenge to Google, Facebook advertisers can now access native ad inventory across mobile apps and websites.
AOL Launches Publisher Side Of ONE Platform Jan 26, 2016 by Barry Levine For now, simplification means only one account rep and agreement instead of as many as six. Eventually: a single sign-on and integrated dashboard/product line
The War On Bots: No Time For Doom & Gloom Jan 26, 2016 by Melody Gambino On the heels of a bot fraud study from White Opps and the ANA, columnist Melody Gambino takes a look at how to fight back and reduce the impact of fraudsters.
Video Ad Platform Videology Adds Ability To Buy Viewable Impressions Verified By Third-Party Vendors Jan 26, 2016 by Ginny Marvin Advertisers will be able to forecast and buy a guaranteed number of viewable impressions as measured by third-party vendors at a guaranteed price.
OpenX Aims To Make Guaranteed Buys Truly Programmatic With RTG Jan 26, 2016 by Ginny Marvin A new Real-Time Guaranteed marketplace promises to give publishers guaranteed revenue while delivering buyers access to audience targets on premium inventory.
Google Offers More Details On Ads In AMP, Set To Launch In Search Next Month Jan 25, 2016 by Ginny Marvin With more than 20 ad tech vendors joining the initiative, publishers should be able to support most ad serving scenarios in fast-loading mobile pages at launch.
Merger of Qualia And BlueCava Brings Together Users’ Multiple Devices With What They Want To Buy Jan 25, 2016 by Barry Levine The new company says it offers a unique data stack of intent-to-purchase, device mapping, and attribution, along with an ad serving platform.
AdGooroo Launches Competitive Insights For Local Paid Search Jan 26, 2016 by Ginny Marvin The new tool provides keyword, ad copy and budget insights at a city level.
From Around The Web:
Learn These Basics to Implement Responsive Web Designing, www.martechadvisor.com
The evolution of e-commerce technology puts a premium on flexibility, www.internetretailer.com
5 Free WordPress Plugins for MailChimp to Increase Newsletter Opt-ins, www.wpexplorer.com
CAN-SPAM 101: A Crash Course in Bulk Email Regulations, www.copyblogger.com
Unmetric “Track” Allows Marketing Command Center Teams to Track Brand Competitors on Social Media in Real Time, www.prweb.com
Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language, www.vidyard.com
The Quickly Closing Gap between Mobile Websites and Apps, www.martechadvisor.com
This Deal Will Make It Easier for Brands to Connect With Buyers on All Screens, www.adweek.com
Transform a view into a donation, youtubecreator.blogspot.com
Twitter and GoPro Team Up for Periscope Live-Video Streaming, blogs.wsj.com
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