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Writer's pictureFahad H

MarTech Today: EverString Adds Predictive Ads, Google Drops AJAX Crawling & Ad Blocker Briefer

Here’s our recap of what happened in marketing technology today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. The Ad Blocker Landscape: What You Need To Know Today Oct 14, 2015 by Barry Levine About 16 percent of US users block ads, although the iOS blockers appear to be dropping in popularity.

  2. Google Has Discontinued Its Support For Its AJAX Crawling Scheme Oct 14, 2015 by Barry Schwartz After several months of hinting, Google has finally confirmed it has discontinued its AJAX crawling scheme. Don’t worry, Google will still index your AJAX site.

  3. Google Working On Fixing Problem With Wix Websites Not Showing Up In Search Results Oct 14, 2015 by Barry Schwartz Recently, Wix Web pages have been dropping out of the Google index. Google said they are working on resolving the issue.

  4. Predictive Marketer EverString Now Does Predictive Advertising Oct 14, 2015 by Barry Levine Firm also announces mega-round of $65 million, plus new survey showing marketers want more predictive prospecting.

From Around The Web:

  1. An Analytics-Driven Culture: Imperative For The Modern Marketer, adexchanger.com

  2. Centralized Analytics Teams: Get the Most Business Impact Out of Your Analytics, www.e-nor.com

  3. Where Are They Now? Google Acquisition Edition, TechCrunch

  4. U.S. Web Design Standards: Guidelines For a Better User Experience, www.usertesting.com

  5. Check It Out! Google Adds More Domain Names, smallbiztrends.com

  6. Social Engagement for Ecommerce: How to Build, Measure, Improve, www.practicalecommerce.com

  7. It’s a mobile world in email. Don’t forget the preview pane., blog.movableink.com

  8. AerServ Announces 300% Increase in In-App Mobile Video Sales, www.marketwired.com

  9. PulsePoint Launches RTB Mobile Marketplace, www.mediapost.com

  10. Marketers Are Working on Their Relationships with IT, www.emarketer.com

  11. Facebook ad specs: the comprehensive guide, 3qdigital.com

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