MarTech Today: Emotional app, UX personalization tools & Segment’s new data sources

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

New “Emotit for President” app measures your emotional response to Clinton, Trump et al. Apr 7, 2016 by Barry Levine Employing Affectiva’s facial recognition tech, the makers of the ooVoo multi-person video/messaging platform want to turn mobile devices into political thermometers.
Facebook Messenger has new ways for brands to meet its 900 million users Apr 7, 2016 by Tim Peterson Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users.
3 web UX personalization tools for code haters Apr 7, 2016 by Tamar Weinberg If you think website personalization is out of reach because you don’t employ a team of developers, contributor Tamar Weinberg suggests three new tools to consider.
Segment adds more data sources besides apps and sites to its hub Apr 6, 2016 by Barry Levine The company, which focuses on connecting data to analytics tools, also adds out-of-the-box business intelligence reports from partners.
Microsoft partners with HackerRank to deliver executable code in Bing search Apr 7, 2016 by Amy Gesenhues Bing’s group engineering manager for UX features and shared tools calls the new feature a Rosetta-stone model for programming languages.