Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Yesmail Report: Email Marketers Need To Walk Before They Can Run Jan 11, 2016 by Barry Levine The survey shows that a third of marketers want email integrated with other channels, but many marketers still aren’t even collecting email addresses through websites, apps or in-store encounters.
How To Make 2016 Your Best Content Marketing Year Ever Jan 11, 2016 by Quinn Whissen Are you ready to ramp up your content marketing strategy in 2016? Columnist Quinn Whissen reveals possible improvements that can help get you ahead of the curve.
Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon Jan 11, 2016 by Matt McGee For the fifth straight year, we’ll be tracking social media visibility in Super Bowl TV commercials. Here’s what to expect from that and all of our pre-game and post-game marketing coverage.
Total Holiday E-Commerce: $69 Billion, Mobile $12.7 Billion — comScore Jan 10, 2016 by Greg Sterling Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping companions in physical stores. In addition, mobile commerce also grew significantly from 2014 (59 percent), though perhaps not as much as one might have anticipated.
78% Of SEOs Believe That 2016 Is Going To Be A “Great” Year For Business Jan 11, 2016 by Myles Anderson What does this year have in store for local search engine optimization professionals? Columnist Myles Anderson shares results from BrightLocal’s Local SEO Industry Survey, which may provide some insights.
From Around The Web:
The 2015 Analytics Software Market, techcrunch.com
My Issues With WordPress…and How I Fixed Them!, www.ducttapemarketing.com
The Top Blogger Plugins You Need To Know About, thepma.org
Apple News App Is Off to a Rocky Start, Wall Street Journal
2016 Google Tracker: Everything Google is working on for the new year, arstechnica.com
Apple Rolls Out New Betas Across Its Platforms, techcrunch.com
The entire New York City subway system will have Wi-Fi by the end of 2016, www.theverge.com
A Daunting Path For Danish Ad Tech Company Adform As It Enters The US Market, adexchanger.com
How the Rise of Virtual Reality Could Impact Local Marketing, streetfightmag.com
Oracle sinks its claws into Android, andreasgal.com
R.I.P., BlackBerry OS, venturebeat.com
Smartphone sales increase 53% to bypass tablets, www.mobilecommercedaily.com
The Mobile App Divide, techcrunch.com
Peach.cool is Friday’s hottest social network, www.theverge.com
Photo Evidence Shows Facebook Is Building Messenger For Mac, techcrunch.com
Upworthy Lays Off 14 Staffers to Focus on Digital Video, www.adweek.com
Yahoo Responds To Video Ad Fraud Allegations, adexchanger.com
YouTube’s CES Keynote: Four Reasons Why Digital Video Will Win the Decade, www.reelseo.com
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