top of page
Search

MarTech Today: CRM with AI, Google personalizes TV ads & LiveWorld’s high-speed platform

martech today logo

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Automated CRM Signpost ups its game with built-in AI agent Apr 21, 2016 by Barry Levine Called Mia, the new intelligence is designed to apply learning from larger sets of data and is authorized to take more actions.

  2. Google Analytics’ mobile app gets a major upgrade on iOS & Android Apr 21, 2016 by Matt McGee New app available now offers customized reports, sharing options, updated look and feel with new navigation and more.

  3. Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices Apr 21, 2016 by Ginny Marvin New features in DoubleClick For Publishers are aimed at giving TV broadcasters more control over ad experiences across screens.

  4. LiveWorld launches first public tool — a high-speed management platform for social conversations Apr 20, 2016 by Barry Levine 20-year-old community/social management provider claims moderators on its platform can process conversations up to 10 times faster than with other tools.

  5. Better in-store attribution is here Apr 21, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.

  6. Call for entries: the 2016 Search Engine Land Awards Apr 21, 2016 by Search Engine Land Do you produce award-winning results in search marketing? Enter the 2016 Search Engine Land Awards (aka #TheLandys) to be recognized for your work in SEO and/or SEM today. Entries close June 30, 2016. Awards Ceremony & Gala to be held in New York City on September 28, 2016, in conjunction with @SMX After Dark.

From Around The Web:

1 view0 comments

Comments

bottom of page