Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
How CRM brings control and collaboration to advertising & media agencies Aug 12, 2016 by Loretta Jones Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience.
Facebook video metrics get granular with demographic, share & live engagement data Aug 12, 2016 by Greg Finn A slew of new metrics will give marketers more intel on demographic viewing, live engagement (by reaction) and page-owned vs. share/cross-posted views.
AMP Ad Landing Pages (ALP) aims to speed up the page load time after the ad click Aug 11, 2016 by Barry Schwartz What is up next for AMP? Faster ad landing pages. Google said the average landing page takes 6.9 seconds to load, but with ALP it is less than a second.ture — like Pokémon Go — to drive SERP positioning and a presence in the local digital ecosystem.
From Around The Web:
Using Predictive Analytics? Here’s Why You Should Start Today, smallbiztrends.com
4 Ways Marketers Can Future-Proof their CMS, www.martechadvisor.com
Best Ways to Help Increase the Loading Speed of a Marketers Website, www.martechadvisor.com
How digital has redefined go-to-market strategy, techcrunch.com
Isobar Announces New Marketing Intelligence Practice, Business Wire
How Automation Can Supercharge Your Customer Support Operations, www.cmswire.com
Introducing the Bots Landscape: 170+ companies, $4 billion in funding, thousands of bots, venturebeat.com
Is Your Automated Personalization Really Personal?, www.convinceandconvert.com
Microsoft Power BI Dashboards Deliver Real-Time Data, www.cmswire.com
An updated Terms of Service and New Developer Policies for the YouTube API Services, youtube-eng.blogspot.com
Comments