Mar 18, 20162 min read

MarTech Today: Cognitive marketing, RIP TweetDeck for Windows & real-time search algorithm upda

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Now entering… the age of cognitive marketing Mar 17, 2016 by Barry Levine IDC Research Manager Gerry Murray predicts that within a year, there will be an explosion in the number of marketing applications that “think.”
RIP TweetDeck for Windows: App to sunset on April 15 Mar 17, 2016 by Tamar Weinberg Twitter for Windows will stop being supported on April 15 while the company chooses to focus on the web interface instead..
The new performance creative: Where emotion, data and technology converge Mar 17, 2016 by Scott Rayden Columnist Scott Rayden says marketers who want to stay ahead of the curve need to successfully integrate data and technology with creative that connects with consumers.
SMX Advanced agenda is up! Secure your place today and save $500. Mar 16, 2016 by Marketing Land Get ready for Search Engine Land’s SMX Advanced, which returns to Seattle June 22–23. Two exceptional days of professional-level tactics, keynotes and networking await you! The agenda is now up, and SMX Advanced provides the latest, professional-level tactics and best practices in PPC, SEO, local and mobile search, social media marketing and more.
Why real-time search algorithm updates may be bad news Mar 17, 2016 by Patrick Stox With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.