Jun 28, 20162 min read

MarTech Today: CMPs and DCO, enterprise marketing automation & a deep dive into intent data

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)? Jun 27, 2016 by Barry Levine Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it differently.
Enterprise Local Marketing Automation Platforms: A Marketer’s Guide – Updated for 2016 Jun 27, 2016 by Digital Marketing Depot Marketing Land and Digital Marketing Depot have published the third edition of “Enterprise Local Marketing Automation Platforms: A Marketer’s Guide.” This MarTech Intelligence Report examines the market for local marketing automation software platforms and the considerations involved in implementation.
What does intent data mean for the data-driven marketer? Jun 27, 2016 by Sean Zinsmeister Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue.
Google’s Sundeep Jain on the Expanded Text Ad rollout, device bidding, similar audiences & more Jun 27, 2016 by Ginny Marvin During a keynote discussion at SMX Advanced, Jain shared insights on how Expanded Text Ads will roll out and what advertisers should be working on ahead of the holidays.