Feb 29, 20162 min read

MarTech Today: Cardlytics’ Treasure Trove, Fixing “Permanently Closed” & AMP

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting Feb 25, 2016 by Barry Levine Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and apps.
WATCH: “Marketing Land Live” Show #2 Talks About Google AdWords Changes, AMP & More Feb 26, 2016 by Matt McGee If you missed our second episode, watch the video replay below.
Google Is Fixing The “Permanently Closed” Problem For Local Businesses Feb 26, 2016 by Joy Hawkins Columnist Joy Hawkins discusses how you can fix issues with old business locations being marked “Permanently closed” — and what Google may be doing to address the issue.
Bullet-Proofing Your Business From The Inevitable Online Reputation Attack Feb 26, 2016 by Chris Silver Smith If your business hasn’t yet been hit with an online reputation attack, chances are it will be. Columnist Chris Silver Smith has tips on how to proactively prepare to help reduce the seriousness of an attack.
Connecting Demographics To Search Queries Feb 26, 2016 by Andrew Ruegger Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic information at the keyword level.
Google: AMP Not Yet A Search Ranking Signal Feb 26, 2016 by Barry Schwartz In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched.