Apr 6, 20162 min read

MarTech Today: Boosting info security, Kik’s Bot Shop & demand-side platforms

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing technologists: Here are eight steps to boost your info security Apr 5, 2016 by Barry Levine SapientNitro CTO Sheldon Monteiro summarizes his MarTech 2016 presentation on this evergreen topic.
Merger of Experticity and ReadyPulse combines offline and online influencers Apr 5, 2016 by Barry Levine Newly enlarged company says it is the first to provide an influencer service ranging from a passionate salesperson in a store to a product-touting Instagram post.
Kik opens Bot Shop to encourage more fun and engaging chat Apr 5, 2016 by Tamar Weinberg To make its chats more fun for users, Kik launches a Bot Shop and encourages developers to get on the bandwagon to build engaging bots for the platform.
MarTech Landscape: What is a demand-side platform (DSP)? Apr 4, 2016 by Ginny Marvin Find out why digital advertising buyers turn to DSPs to manage programmatic ad buys.
Dark search, dark social & everything in between Apr 5, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic.
7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it) Apr 5, 2016 by Aleyda Solis According to columnist Aleyda Solis, a thorough analysis of your server logs can help uncover SEO insights you might not have gleaned otherwise.