MarTech Today: Bids for Yahoo, thinking like a data company & 20 years of search engines

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Bids to buy Yahoo are due today, Verizon is the favorite [Report] Apr 18, 2016 by Greg Sterling Many of the big names mentioned have dropped out, including Time, Google, Comcast, AT&T and IAC Corp.
SocialPro rates increase Saturday. Save $300! Apr 18, 2016 by Marketing Land Super early bird rates go up end of day Saturday. Register today and lock in the lowest rates for SocialPro.
[VIDEO] Marketing Land Live #9: Facebook F8 recap, marketing bots, Amazon SEO & more Apr 18, 2016 by Matt McGee Watch our latest episode of Marketing Land Live, where Greg Finn, Danny Sullivan and Matt McGee talk about the big marketing news from the past week.
Why agencies and marketers need to think and act like data companies Apr 18, 2016 by James Green It’s no longer enough to offer compelling creative. Columnist James Green says marketing agencies need to tap into the power of data if they want to satisfy clients and drive results.
10 big changes with search engines over my 20 years of covering them Apr 18, 2016 by Danny Sullivan Search Engine Land founding editor Danny Sullivan looks at how search has changed over the two decades he’s been writing about it.
Google Toolbar PageRank officially goes dark Apr 18, 2016 by Barry Schwartz A month or so after Google told us they would be removing the 1-to-10 PageRank scores from their toolbar feeds, they removed it this past Friday.