MarTech Today: Amazon Echo, Apple’s Tech Support On Twitter & Preventing Ad Fraud

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Amazon Expands Echo Family With Mini Version & Mobile Speaker Mar 3, 2016 by Matt McGee Echo Dot offers similar functionality at half the price, while Amazon Tap is a portable speaker that includes Alexa voice recognition technology.
Meet the MarTech Speakers: Mayur Gupta Mar 3, 2016 by Marketing Land Healthcare Marketing In A Digital, Data-Driven World
Upcoming Webcast: Call Tracking and Analytics 101 Mar 3, 2016 by Digital Marketing Depot US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey.
Apple Offers Tech Support On Twitter With New @AppleSupport Account Mar 3, 2016 by Tamar Weinberg Apple has launched a support channel, @AppleSupport, to give tips and support to customers.
Who Should Be Responsible For Stopping Programmatic Ad Fraud? Mar 3, 2016 by Ratko Vidakovic Columnist Ratko Vidakovic lays out the players in the programmatic ad ecosystem and examines who should be held responsible for preventing ad fraud.