MarTech Today: AdTheorent’s predictions of retailer visits, “Hacking Marketing” re

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:.

Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad Mar 31, 2016 by Barry Levine Partnership with location analytics provider Placed tracks which ad-targeted users actually visit, so its machine learning-created model can predict others.
Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting Mar 31, 2016 by Barry Levine Marketers, Leslie Fine said, will increasingly focus more on their destinations and less on the step-by-step turns to get there.
Is your marketing organization struggling with the pace of digital? “Hacking Marketing” is the answer [Review] Mar 31, 2016 by Chris Elwell Scott Brinker’s book explains how modern marketers should adopt software development practices. Columnist and Third Door Media CEO Chris Elwell reviews the new release.
Are our leading brands also optimization leaders? Mar 31, 2016 by Brian Massey Are well-known brand name e-tailers taking advantage of the tools available for optimization? Columnist Brian Massey shares his analysis of 7 top sites.