Oct 21, 20152 min read

MarTech Today: AdStage Launches Labs ; Google Search App In Beta & All About Data Onboarding

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the Web.

From Marketing Land:

AdStage Labs Launches With Cross-Network Scripts And IFTTT Solutions Oct 20, 2015 by Ginny Marvin The new division, tasked with building innovative advertising solutions, launches with six new features for AdStage users.
Much Ado About Data Onboarding: A Key to Real-Time, People-Based Marketing Oct 20, 2015 by Mike Sands To get closer to real-time, people-based marketing, marketers need to embrace onboarding, says columnist Mike Sands. He delves into what it is and the key questions you should ask onboarding vendors.
Union Metrics Intros Real-Time Tool To Analyze All Of Twitterdom Oct 20, 2015 by Barry Levine The social analytics firm adds Tweet history access to its Social Suite.
GIFs Are Now Working For All Facebook Pages Oct 19, 2015 by Martin Beck The social network confirms global roll-out of animated GIF support for Facebook Pages.
Research Reveals What It Takes To Rank In Mobile Search Results Oct 20, 2015 by Jayson DeMers Columnist Jayson DeMers summarizes key takeaways from Searchmetrics’ first-ever Mobile Ranking Factors report.
Google Now Offers A Beta Version Of The Google Search App Oct 20, 2015 by Barry Schwartz Google is offering a beta version of their Google Search app where you can test experimental features and give feedback to Google early on.