Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
AdRoll Launches SendRoll For Email Retargeting Mar 2, 2016 by Ginny Marvin The new product uses AdRoll’s retargeting technology to trigger personalized emails to customers.
MyStacks, OpenLantern Launch To Help Visualize Marketing Stacks Mar 2, 2016 by Barry Levine The tools, from two different companies, offer limited abilities to group and share icons of software products according to how they’re used.
Google Takes Action On 65% Of User-Generated Spam Reports Mar 1, 2016 by Barry Schwartz Google’s Juan Felipe Rincon shares statistics on how many spam reports Google receives from users and how often they act on them.
From Around The Web:
AppAction Officially Releases New Instagram Analytic Solution Capable of Attracting Clicks in the Millions, www.martechadvisor.com
How to Overcome the Great Analytics Gap, www.entrepreneur.com
Former Google CEO Schmidt to head new Pentagon innovation board, www.reuters.com
How A Designer’s 3-Year-Old Daughter Is Humanizing Google, www.fastcodesign.com
Improving UX by simplifying web design: English National Opera, econsultancy.com
AdRoll launches SendRoll, an email retargeting product with huge potential, venturebeat.com
Cracking the Code on Gmail Ads, www.searchenginejournal.com
Email Marketing 101: Schema.org for Email, blog.movableink.com
Influitive Raises Additional $8.2M, Acquires Ironark Software, www.prnewswire.com
Merkle Acquires Comet Global Consulting, a leading provider of decision management solutions, www.merkleinc.com
Opera/Unacast Partnership Connects Advertisers to Global Beacon Data for the First Time, www.marketwired.com
Marketing Tech Consolidation Continues With Publicis.Sapient Acquisition of Vertiba, adage.com
Here’s Why People Don’t Want Customer Service via Social – But Through Your Mobile App, www.adweek.com
Coming in April? Facebook Messenger could spark a chatbot revolution, venturebeat.com
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