Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Adobe unveils its next-generation Marketing Cloud Mar 22, 2016 by Barry Levine It’s raining new features, including a Cross-Device Co-op, additional intelligent assistants and a fuller integration between the Cloud and the Over-The-Top video-oriented Primetime.
IAB offers tactical advice for publishers tackling viewability Mar 22, 2016 by Ginny Marvin With tips for increasing viewable impressions of desktop display and video ads.
News from the #MarTech Conference trade show floor Mar 22, 2016 by Marketing Land Staff Product upgrades, integration announcements and highlights from the trade show floor at the 2016 MarTech Conference in San Francisco.
#MarTech Conference: Ultimate guide to building a martech stack Mar 22, 2016 by Nancy White Contributor Nancy White recaps a lively presentation by marketing technologist Travis Wright, who lays out the tools you’ll need to build a successful martech stack.
#MarTech Conference: Google dominates the marketing stacks of 150 “unicorn” startups Mar 22, 2016 by Matt McGee Google Analytics and other Google products are the most popular choices among about 150 “unicorn” startups, according to data presented Monday at the MarTech Conference.
How using Zapier coupled with Pipedrive revolutionized our lead management process Mar 22, 2016 by Rae Hoffman Have you tried out Zapier yet? It may be time to hop on board. Columnist Rae Hoffman walks you through the workflow automator and explains how it can save you a ton of time.
Email marketers, meet your new cubicle mate: machine intelligence Mar 22, 2016 by Chad White Columnist Chad White takes a look at the future of machine learning and AI in email marketing, its limits, and why humans will still have a big role to play.
#MarTech Conference: Here are this year’s Stackie Award winners Mar 21, 2016 by Barry Levine Five companies were selected for how they visually presented their marketing stack of technology tools.
From Around The Web:
Apple ‘privacy czars’ grapple with internal conflicts over user data, Reuters
Google rebrands its Chromecast app to Google Cast to reflect expansion to more devices, including speakers, techcrunch.com
Google’s Greene Hastens Cloud Expansion in Race With Amazon, Bloomberg
The Customer-centric Site Redesign, www.goinflow.com
What You Need to Know About User Experience Design, www.searchenginejournal.com
Shopify for WordPress, A New Approach To E-Commerce, www.wpexplorer.com
Invoca Brings Calls and Conversations into the Omnichannel Customer Journey with All New Invoca for Adobe Marketing Cloud, www.invoca.com
Lotame Releases Audience Optimizer to Supercharge Digital Campaigns, www.marketwired.com
Primer for Publishers on Improving Ad Viewability, www.iab.com
Quixey Appoints Industry Leader in Search Rajat Mukherjee as Chief Technology Officer, www.prnewswire.com
#MarTech Still Needs a Human Touch, www.cmswire.com
How can small businesses get started with marketing automation?, blogs.constantcontact.com
Study: Majority of SMBs Struggle to Integrate Marketing Tools, www.martechadvisor.com
How Google AMP Will Influence Customer Experience, www.cmswire.com
Step-By-Step Guide to Implementing AMP on a WordPress Site, ignitevisibility.com
This is Android N’s freeform window mode, Ars Technica
Usability Testing Of Mobile Applications: A Step-By-Step Guide, usabilitygeek.com
ClicksMob and AppGrade to create combined ad tech platform for video mobile marketing, venturebeat.com
Top Experts to Unlock Video Industry Secrets, www.reelseo.com
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