Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Adobe adds live video ad insertion and tighter video stream measurement Sep 7, 2016 by Barry Levine The announcements are the latest in the company’s ongoing effort to tie online video/TV more closely to online marketing tools and techniques.
MarTech Europe is just 2 months away, don’t miss out! Sep 7, 2016 by Scott Brinker We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations.
From insight to action: 3 common pitfalls and strategies for more actionable data Sep 7, 2016 by Jordan Elkind How do you turn customer insights into actionable data? Columnist Jordan Elkind offers techniques for aggregating your customer data and better using it for your marketing strategy.
Should you still be using an SEO enterprise platform? Sep 7, 2016 by Ian Bowden Enterprise search software can provide powerful insights and management capabilities, but do you really need it? Columnist Ian Bowden discusses the most common features of these platforms and why you might (or might not) want to invest in them.
Google Search Console improves Security Issues reports Sep 6, 2016 by Barry Schwartz The revised security reports in the Google Search Console promise to provide more specific explanations and insights into the issues.
From Around The Web:
Do You Have the Skills it Takes to Be a Data Scientist?, www.cmswire.com
The 3 layers of the mobile analytics stack, www.tune.com
The New Social Metrics You Need to Know, simplymeasured.com
Pinterest hires Google’s former head of image search to lead engineering, venturebeat.com
23 mobile UX mistakes that Google doesn’t like, econsultancy.com
WordPress 4.6.1 Security and Maintenance Release, wordpress.org
What Apple’s new iPhone means for e-retailers, www.internetretailer.com
What is DMARC and How Will it Affect Your Email Marketing?, smallbiztrends.com
Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics, www.infer.com
TubeMogul Partners with Factual, www.factual.com
Is Technology Building a Barrier Between Sales and Marketing Teams?, www.martechadvisor.com
What Tech Tools Do Marketers Use for Personalization?, www.emarketer.com
Facebook’s path into the messaging future, techcrunch.com
A Tools Guide to Live streaming on Facebook, www.razorsocial.com
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