Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
From Marketing Land:
Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform” Aug 2, 2016 by Barry Levine Albert 2.0 offers more channels and capabilities for ads and emails than its earlier self.
Google: AMP content coming soon to organic mobile search results Aug 2, 2016 by Greg Sterling Despite faster loading and better performance, Google says there won’t be a ranking boost.
Take the guesswork out of marketing automation technology Aug 2, 2016 by Digital Marketing Depot More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
App Annie adds Marketing Intelligence to her lineup Aug 2, 2016 by Barry Levine New report brings data on marketing and in-app ads to company’s existing reports on app stores, usage, and audiences.
How does Google’s local algorithm work in 2016? Aug 2, 2016 by Andrew Shotland Columnist Andrew Shotland shares insights gleaned from a large-scale statistical analysis of local search ranking factors in Google.
From Around The Web:
Cloud Hosting vs. Traditional Hosting: Why Hosting Your Blog in the Cloud Is Better, www.blogherald.com
eCommerce usability: the ultimate guide, yoast.com
11 rules to follow when building a chatbot, venturebeat.com
Marketers: There’s More Than One Way to Skin a Stack, www.cmswire.com
Simplifying Marketing Technology: A Practical How-to Framework for Every Marketer’s Needs, www.martechadvisor.com
The Top-Rated Content Marketing Software Platforms, www.marketingprofs.com
Why Facebook Bots Have Amazing Potential (And Why You Should Still Ignore Them), blog.kissmetrics.com
Comments