MarTech Today: Add-On adds ABM, avoiding data fatigue & updates to Google My Business API

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Act-On adds Account-Based Marketing May 6, 2016 by Barry Levine The marketing automation platform expands on its previous basic capabilities with “true ABM.”
Enough analysis, already! 8 tips for avoiding data fatigue May 6, 2016 by Joshua Reynolds Are you suffering from a data overload? Columnist Joshua Reynolds offers some do’s and don’ts for how to avoid data fatigue and focus on the analysis that truly matters.
Twitter wants to be better at searches for Vines, Periscopes and GIFs May 5, 2016 by Tim Peterson Twitter search engineer Sam Luckenbill says the social network is working on improving its search engine’s ability to index content posted to Twitter, Vine and Periscope.
Google updates the Google My Business API to version 3.0 May 6, 2016 by Barry Schwartz The new Google My Business API brings additional functionality to help those who manage locations at scale. This is version 3.0, which comes 6 months after the last update.