Aug 12, 20162 min read

MarTech Today: Adblock Plus takes on Facebook, Xperiel’s cloud-based platform & more

Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Pinterest adds impression-based buys to its ad auction Aug 11, 2016 by Tim Peterson Pinterest is making it easier for brand advertisers, who care about attention and not so much clicks or shares, to buy its ads.
Adblock Plus says it has already beaten Facebook’s ad block blocking tactics Aug 11, 2016 by Greg Sterling The cat and mouse game surrounding ad blocking is likely to continue and escalate.
Facebook’s changing the news feed again to make it more “informative” Aug 11, 2016 by Tim Peterson Facebook’s latest algorithm change likely means more cooking videos than cat videos and more newsy articles than fluffy listicles. Well, maybe.
Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things Aug 11, 2016 by Barry Levine The startup, led by engineers who created the tech behind Google Wallet, offers an app builder that it says is easy enough for a child to use.
FTC slams 1-800-Contacts’ reciprocal PPC bidding agreements with 14 competitors Aug 10, 2016 by Greg Sterling Case may signal fundamental shift by the FTC toward companies that overreach in their trademark enforcement efforts or demands.
Google Search Console reporting glitch shows no links for some webmasters Aug 11, 2016 by Barry Schwartz No need to panic — the link report in the Google Search Console seems to have a few kinks that Google is working out.