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MarTech Today: Ad Support For AMP, SnapChat’s Story Explorer & Google’s Easter Egg

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Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Google Announces New Advertising Support For AMP Pages Nov 24, 2015 by Danny Sullivan Fast-loading pages may also mean fast-loading ads, with advertising platform support for AMP that’s been announced.

  2. Marketing Analytics Firm Moz Adds A New Content Tool Nov 24, 2015 by Barry Levine The offering provides Content Audit and Content Search to rate the content engagement of your site or competitors’.

  3. SEO For Featured Snippets Leads To Big Gains Nov 24, 2015 by Ben Goodsell Columnist Ben Goodsell explains what Google’s featured snippets are and shows how obtaining one can provide a huge boost to organic search KPIs.

  4. Google Shows Offline Analytics Capabilities With Holiday Store Traffic Data Nov 24, 2015 by Greg Sterling Like so many others, Google is putting out holiday shopping data this week. I’m sitting on 40 or more studies and surveys that discuss who’s going to show up (or not show up) in stores this Black Friday weekend.

  5. Snapchat Launches Story Explorer, A Swipeable Way To Get Different Visual Perspectives Nov 24, 2015 by Greg Finn With a quick swipe up, Snapchat users can now view a different angle on specific stories for a more robust story experience.

  6. Social Media And The Data Management Platform Nov 23, 2015 by Digital Marketing Depot This white paper from Oracle provides marketers with background knowledge, practical use cases and sample performance of other cutting edge marketers as they explore ways to integrate data into their social marketing mix. Visit Digital Marketing Depot to download your copy.

  7. Local Traffic “Diversion”: Google Claims It’s A Bug, Yelp Says It’s Intentional Nov 24, 2015 by Greg Sterling Local search represents between 30 and 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local […]

  8. Google Says AMP Will Come To Google Search “Early Next Year” Nov 24, 2015 by Danny Sullivan Still in testing, AMP pages are set to see their public debut in Google search in early 2016.

  9. Google Star Wars Easter Egg Delivers Epic Search Results For “A Long Time Ago In A Galaxy Far Far Away” Nov 24, 2015 by Amy Gesenhues Searching the film’s memorable first lines on Chrome will deliver results that mimic the opening scene of the original Star Wars.

From Around The Web:

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