Nov 16, 20152 min read

MarTech Today: Active View For Apps, MarTech As Fantasy Football & Anti-Bot Video Ads

Here’s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google’s DoubleClick Extends Active View Reporting To Apps, Adds Viewability Bid Optimization Nov 13, 2015 by Ginny Marvin Updates fold viewability more deeply into DoubleClick products for advertisers and publishers.
Microsoft To Build German Data Centers To Address US Govt “Spying” Nov 13, 2015 by Greg Sterling Last month, the European Court of Justice cited the Snowden revelations and US domestic surveillance to invalidate a 15-year-old “Safe Harbor” agreement under which the US and Europe had been exchanging data.
How Martech Is Like Fantasy Football: Drafting The Right Players In 2016 Nov 13, 2015 by Scott Vaughan Do you have the right martech in place to score this season? Columnist Scott Vaughan tells you how to choose a winning team of technologies to impact your bottom line.
New Study: Video Ads With Anti-Bot Tech Lead To Higher CPMs And More Brand Engagement Nov 12, 2015 by Barry Levine Analysis was part of the anti-bot partnership between video ad platform Videology and security firm White Ops.
Can You Now Trust Google To Crawl Ajax Sites? Nov 13, 2015 by Mark Munroe On October 14, Google announced it no longer recommends the Ajax crawling scheme they published in 2009. Columnist Mark Munroe dives into the question of whether this means you can now count on Google to successfully crawl and index an Ajax site.