Marketers are brilliant at creating buzzwords and then saturating all matter of communications — whitepapers, PowerPoint decks, tweets, casual conversations with Starbucks’ baristas — with them. Equally impressive, marketers excel at then claiming to hate the very turn of phrase they elevated to buzzword status.
In a new poll of more than 500 marketing professionals, “synergy” tops the list of their most despised buzzwords, beating out such stalwarts as “viral” and “best-in-class.” The poll is part of Webmarketing123’s 2013 State of Digital Marketing survey.
This list is a good start, but surely there is more marketing argot we love to hate. Feel free to “leverage this asset” and add your most hated buzzwords in the comments below.
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