Email marketing service MailChimp is now putting a very low price tag on its triggered email features.
Really low, as in zero.
The email automations had previously been available only in the company’s enterprise edition for paying customers. But MailChimp is announcing this week that all 15 million users of the free version of the platform can also create targeted emails triggered, for instance, by such events as a subscriber’s birthday or the on-boarding of a new customer.
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