Report: Email engagement benefits from less send frequency, subject line keywords
Email marketing provider, GetResponse, has released its latest global email marketing benchmarks report, which analyzed over four billion...
top of page
Search
Study indicates drastic improvements to managed inbox optimization
Email optimization and deliverability are critical to our marketing programs, and a new report [registration required] from Return Path...
SparkPost updates email validation services to improve deliverability rates
Email delivery firm, SparkPost, has announced new enhancements to its validation service, SparkPost Recipient Validation. According to...
Marketers want more data, analytics, tech for improved personalization [Study]
Delivering personalized communications that drive customer engagement at every touchpoint continues to be a challenge for most marketers....
Busting email marketing myths
Email marketing campaigns are only effective when messages reach inboxes. And then, even if your email makes it to the inbox, will it be...
Twilio SendGrid launches advertising channels to marketing suite
Email marketing and API provider Twilio SendGrid today unveiled Twilio SendGrid Ads, a solution promising to enable marketers to curate...
4 easy ways to refresh your marketing strategy during the summer
While summer can be a slower season for some retailers, the large success with massive summer shopping events like Amazon’s Prime Day for...
What is Managed Inbox Optimization for email marketing?
This is the third installment in our series on marketing to the managed inbox. Reaching the managed inbox is a multi-layered process that...
In a summer lull with your email marketing?
I just spent a lovely weekend on Catalina Island off the Pacific coast near Los Angeles. When I flew home, a miracle happened. My drive...
250ok adds email validation feature
Email analytics and deliverability platform 250ok released a new addition to its email optimization toolset: email validation...
During summer holidays, focus may change but email is still email
The dog days of summer are upon us! There’s an astronomical explanation for the name, but for most of us the “dog days” are a time of...
Google joins BIMI initiative to combat email fraud
Fraudulent emails account for a growing number of cybercrimes each year, and email technology companies are joining together to fight the...
Litmus adds integrations with cloud solutions, enhances privacy
Email marketing and analytics firm Litmus has announced a number of new updates coming to its platform, including integrations with cloud...
Prime Day content drives email engagement for Amazon’s competition
Amazon’s annual Prime Day is almost upon us, and last year’s event generated more than $4 billion in sales, according to Internet...
One year later: How AMP for Gmail can help marketers improve engagement
Gmail turned 15 earlier this year — and with it, the Accelerated Mobile Pages (AMP) feature is now a year old. AMP functionality was...
Don’t be too quick to dismiss established best practices for email
I’m noticing a trend among some email speakers lately – when they want to promote a new idea, they smack down the best practice that...
Constant Contact launches e-commerce enhancements
Constant Contact announced an integration with WooCommerce is now available to merchants using both platforms. Constant Contact also...
Reach the managed inbox with a proactive approach to email deliverability
This is the second installment in our series on marketing to the managed inbox. Picture this: It’s the week before Thanksgiving. Your...
Salesforce Marketing Cloud brings Einstein AI capabilities to email marketers
Salesforce revealed new Einstein AI capabilities available for its Marketing Cloud users, on Monday at its annual Salesforce Connections...
10 questions to ask marketing automation vendors
Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support? Is their solution highly...
bottom of page