In an effort timed to coincide with the FIFA Women’s World Cup tournament, LED light brand Cree has teamed with U.S. Women’s Soccer Team member Abby Wambach for a video stunt to tout the brand’s LED lighting.
In an empty and dark stadium, Abby points to six old lights made with fluorescent, metal halide and incandescent technology suspended above a soccer field. After turning to the camera and saying, “Check this out,” she then proceeds to make six shots, each of which takes out one of the old lights. The video ends with, “Time to end bad lighting. Cree. Light a better way.”
The video, created by Raleigh-based Baldwin&, is being promoted on the brand’s Facebook and Twitter pages:
If we were a betting brand, we’d put it all on @AbbyWambach & her team. Great win, USA! #LightABetterWay #WWC2015 pic.twitter.com/RHBjLX9d3E — Cree LED Bulb (@CreeBulb) June 9, 2015
In addition to placement on Cree’s Facebook and Twitter pages, the video is receiving additional support via paid Facebook and Twitter advertising as well as paid video seeding to approximately 700 to 1000 soccer-related social influencers via TapInfluence.
Wambach herself is also promoting the campaign via her own social presences:
Best target practice ever with @CreeBulb! #lightabetterway https://t.co/wM59bTl6Wh — Abby Wambach (@AbbyWambach) June 5, 2015
On YouTube, the video has been viewed close to 21,000 times. On Facebook, the video has achieved 71,764 views.
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