Jumpshot has secured a $22 million Series A financing round from Avast Software. The company says the money will be used to scale operations and expand its two core marketing analytics products: Jumpshot Plus and Jumpshot Strategic Analytics.
The company offers consumer panel-based analytics and claims that its panel of more than 107 million consumers worldwide is almost double the size of its nearest competitor. That panel feeds Jumpshot more 150 billion clicks per month. From the company’s news release today:
“It’s not just our massive user panel that sets Jumpshot apart. It’s what we do with it,” said Jumpshot CEO Deren Baker. “Https data and persistent user IDs allow us to go beyond reporting discrete moments in the customer journey to also reveal why particular events took place. This depth of behavioral insight does not exist anywhere else and exposes the limited view that most marketers have of their best customers.”
Jumpshot was founded in 2013 and is privately held. Its headquarters is in San Francisco.
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