Jivox, a dynamic digital ad production, targeting and serving platform, has announced a partnership with Taggstar to enable e-commerce advertisers to target and deliver personalized ads with “social proof” messaging in real time.
Taggstar’s Social Proof Engine pulls in real-time data about product popularity and other trends derived from users’ browsing history. That data is then used in personalized dynamic ads created and served through the Jivox IQ Dynamic Ad Platform.
Social proof messaging can include the number of people viewing an item, product reviews and ratings, top-trending items and product scarcity.
“Whereas people might ask for friends’ opinions when they are shopping in-store, online shopping is a solitary experience. Social proof can provide online shoppers with a virtual ‘thumbs up’ that what they’re thinking of buying is the right decision,” said Marjorie Leonidas, managing director, Taggstar. “Through our partnership with Jivox, online retailers can now increase sales conversions through super-targeted digital advertising. And even when consumers have left a site, or never even visited that site, we can drive traffic to specific products that we know these shoppers will like.”
In addition to past browsing behavior, Jivox can also harness geographic or behavioral variables – such as time of day, weather, season, price bracket or demographics – and deliver an ad recommending similar or relevant items to drive first-time visits to retailer sites.
UK online retailer Shop Direct says it saw a 2.7-percent lift in conversion rates after adding social proof messaging to dynamic ads served through Jivox.
“Large global retailers rely on Jivox’s data-driven ad platform to deliver their most demanding personalized ad campaigns. Our partnership with Taggstar allows them to personalize these ads even further and ultimately drive more revenue from their online sales channels,” said Diaz Nesamoney, president and CEO, Jivox.
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