Supply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two dozen networks for in-app ads.
Called Ad LTV [Life Time Value] Prediction, it shows trends for user retention, ad impressions and estimated revenue from all networks for a given cohort of users who first signed into an app on a given day, from specific countries or networks and based on five to 60 days of recent history. Here’s a sample screen:
VP for International Business Development Tal Shoham told me that “no one else has an app ad LTV tool” that coalesces data from a variety of ad networks all at once, although other platforms have access to similar info.
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