Innovid, Xumo offer ‘first addressable ad overlays on Net-based linear TV’

Fahad H
Feb 6, 2018
1 min read

Video marketing platform Innovid has partnered with Over-the-Top (OTT) TV service Xumo to offer interactive video ads on top of internet-delivered TV programming.

The companies say this is the first fully addressable ad overlay on Net-based linear TV, opening up non-interrupting and contextual ads.

Xumo primarily delivers Net-delivered, ad-supported streaming TV through alliances with TV manufacturers.

[Read the full article on MarTech Today.]

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