E-commerce sales are expected to rise between eight and 11 percent this holiday shopping season.
That’s the word from Shop.org, which released its holiday shopping online sales forecast earlier this week.
Shop.org today released its 2014 online holiday sales forecast, expecting sales in November and December to grow between 8 – 11 percent over last holiday season to as much as $105 billion. Shop.org forecasts sales based on government data including, consumer credit, disposable personal income, and previous monthly retail sales releases. Holiday non-store sales in 2013 grew 8.6 percent.
This is a more conservative growth estimate than eMarketer, which recently forecast a 16.6 percent rise in online retail sales this holiday season.
Shop.org is a division of the National Retail Federation (NRF) that’s focused on online sales.
Overall, the NRF expects all retail sales — online and offline — to grow 4.1 percent YoY in November and December to nearly $617 billion.
“In the grand scheme of things, consumers are in a much better place than they were this time last year, and the extra spending power could very well translate into solid holiday sales growth for retailers,” said NRF Chief Economist Jack Kleinhenz. “However, shoppers will still be deliberate with their purchases, while hunting for hard-to-pass-up bargains.”
For more news and advice on this year’s holiday e-commerce shopping season, be sure to see our special Marketing Land feature, Holiday Retailer.
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