Fahad HJun 21, 20192 min readWhy Meeker sees e-commerce, digital ad revenues slowing downNew data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make...
Fahad HJun 12, 20193 min readMary Meeker: Social media usage is flat globally, mobile ad spend continues to climbMary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...
Fahad HMay 23, 20191 min readReport: Mobile to become the preferred platform for video ads by end of 2019Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads...
Fahad HApr 2, 20192 min readNearly 70 percent of online shoppers use Amazon to compare products found on a brand’s websiteA new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to...
Fahad HFeb 20, 20192 min readDigital ad spending to top traditional for first timeDigital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
Fahad HFeb 13, 20192 min readAgencies, brands see big potential for OTT, cross-device measurement in 2019A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Fahad HJan 28, 20192 min readAre brands behind the times when it comes to gender stereotypes in ads?Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according...
Fahad HJan 28, 20192 min readData: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s gaOver the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one...
Fahad HJan 15, 20192 min readHoliday shoppers spent record-breaking $126 billion online in 2018Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out this week from Adobe...
Fahad HDec 17, 20183 min readAgencies looking to win over new CMOs should connect within 3 to 12 mos. of their start datesThe average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
Fahad HDec 12, 20183 min readWhy some marketers say Cyber Week is just too longAs Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many...
Fahad HNov 7, 20181 min readSurvey: Expect more holiday spending, ‘blended retail’ shopping this yearA new NPD Group holiday shopping report [free with registration] has three big themes for retailers and marketers: higher spending,...
Fahad HNov 5, 20182 min readStudy finds decline in ‘trust’ costs corporations billions in profitsIt turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has...
Fahad HOct 31, 20182 min readStudy confirms brands’ worst fears about unsafe contentPhoto © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several...
Fahad HOct 30, 20183 min readHow can Amazon chip away at the duopoly?Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
Fahad HOct 9, 20182 min readSurvey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of marA new report from Adobe (written by consulting firm Ovum) promoting its “experience cloud” surprisingly finds that digital is still a...
Fahad HOct 1, 20182 min readPinterest expected to hit $1 billion ad revenue by 2020Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing...
Fahad HSep 24, 20181 min readReport: 2018 holiday sales to grow 15%, driven by Amazon and mobileStrong early indicators. The robust estimate (up from 13 percent sales growth seen last year) factors in indicators from last holiday...
Fahad HSep 19, 20181 min readAmazon now 3rd-biggest digital ad seller in USAmazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...
Fahad HSep 10, 20182 min readPinterest says it has 250 million active monthly usersrvlsoft / Shutterstock.com Pinterest has reached a new milestone, now reporting more than 250 million monthly active users. “If Pinterest...
