Why Meeker sees e-commerce, digital ad revenues slowing down
New data from famed internet analyst Mary Meeker suggests online advertising and e-commerce growth may be slowing, but that doesn’t make...
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Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...
Report: Mobile to become the preferred platform for video ads by end of 2019
Mobile video consumption is steadily eclipsing TV and desktop screen share into 2019 – and video ad dollars are following suit. Video ads...
Nearly 70 percent of online shoppers use Amazon to compare products found on a brand’s website
A new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to...
Digital ad spending to top traditional for first time
Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of...
Agencies, brands see big potential for OTT, cross-device measurement in 2019
A new Integral Ad Science (IAS) survey found that marketers see great opportunity in over-the-top television (OTT) and cross-device...
Are brands behind the times when it comes to gender stereotypes in ads?
Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according...
Data: Walmart wins holiday store visits, Sears’ failure is likely JCPenney and Kohl’s ga
Over the holiday shopping period a surprisingly small number of retailers dominated store visits. According to Reveal Mobile, roughly one...
Holiday shoppers spent record-breaking $126 billion online in 2018
Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out this week from Adobe...
Agencies looking to win over new CMOs should connect within 3 to 12 mos. of their start dates
The average tenure for a CMO is just over three and a half years, according to new research from Winmo, a sales intelligence platform....
Why some marketers say Cyber Week is just too long
As Black Friday and Cyber Monday have begun to merge into a single blockbuster weekend to kick off the holiday shopping season, many...
Survey: Expect more holiday spending, ‘blended retail’ shopping this year
A new NPD Group holiday shopping report [free with registration] has three big themes for retailers and marketers: higher spending,...
Study finds decline in ‘trust’ costs corporations billions in profits
It turns out that trust has a dollar value for corporations; a loss of trust can impact corporate growth and profitability. Accenture has...
Study confirms brands’ worst fears about unsafe content
Photo © Bloomicon / Shutterstock.com Brand safety has been an issue since the beginning of the internet. However in the past several...
How can Amazon chip away at the duopoly?
Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...
Survey: Roughly 70 percent of ‘high tech’ companies spending less than 10 percent of mar
A new report from Adobe (written by consulting firm Ovum) promoting its “experience cloud” surprisingly finds that digital is still a...
Pinterest expected to hit $1 billion ad revenue by 2020
Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing...
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile
Strong early indicators. The robust estimate (up from 13 percent sales growth seen last year) factors in indicators from last holiday...
Amazon now 3rd-biggest digital ad seller in US
Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...
Pinterest says it has 250 million active monthly users
rvlsoft / Shutterstock.com Pinterest has reached a new milestone, now reporting more than 250 million monthly active users. “If Pinterest...
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