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Here’s how international firm Bynder is gearing up for GDPR

Digital asset management firm Bynder is almost ready for GDPR Day.

That’s May 25, when the European Union’s General Data Protection Regulation goes into effect for companies doing business with EU citizens, wherever they are.

We checked with the Amsterdam-based firm to see how it’s preparing for the biggest day in data privacy history.

With a major American presence anchored by a Boston office, its product line in the cloud and customers like Spotify, Puma, Lacoste and KLM, Bynder is one of those companies that lives every day in both the EU and non-EU markets.

The company was already perhaps 75 percent toward GDPR compliance when the new regulation was passed, legal counsel team lead Madeleine Gorman told me, because of the existing EU privacy requirements.

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