Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the top performing brands based on its Ace Scores, a measurement of a brand’s television advertising effectiveness.
According to the Ace Score results for 2013, Google won “Brand of the Year” in the software and website category, “Ad of the Year” for its “Here’s to 2013” Google Zeitgeist video, and overall “Brand of the Year.”
“Their [Google’s] achievements over the last twelve months are a testament to Google’s ability to personalize technology and create an emotional connection to simple tasks such as search,” said Ace Metrix CEO Peter Daboll in a statement covering the awards.
Ace Metrix said Google’s “Here’s to You 2013” ad outperformed all other ads in its category by 46 percent. Debuting on December 25, the ad has earned more than 27 million views on YouTube, and according to Unruly’s Viral Video chart, 189,699 shares.
Ace Metrix claims it scored more than 6,400 ads from over 1,200 brands during the past twelve months, citing Liberty Mutual as the only brand to make both the 2012 and 2013 “Brands of the Year” lists.
At 24 percent above the category norm, Google’s average Ace Score of 570 helped it win the “Overall Brand of the Year” award as well as the “Brand of the Year” for the software and website category. Other brands awarded “Brand of the Year” in their specific categories included Vizio, Kindle, Xbox and Netflix.
Ace Metrix 2013 Brands of the Year (Listed Alphabetically by Category)
Ace Metrix says its Ace Scores use a Persuasion metric and Watchability metric to measure an ad’s overall effectiveness. The Persuasion metric evaluates the following six factors: desire, relevance, information, attention, change and likeability, while the Watchability metric determines an ad’s ability, “To attract a viewer’s interest in watching the ad voluntarily.”
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