Google has launched a new iOS app, called Primer, to help startups with their marketing efforts. Billed as a no-nonsense, jargon-free app, Primer offers a very basic … er … primer for businesses trying to negotiate the complicated world of online marketing.
“We realize that some of the Google ad-tech products which connect businesses to customers also widen the gap between rookies and marketing pros,” Google explained on the app’s companion website. “We want to fix this.”
To do that, Google has teamed with “industry experts” to create case studies, tips and interactive quizzes that walk the user through the basics of how to use various digital tools to connect with customers. Currently, three topics — content marketing, PR and media, and search advertising — are covered; Google promises that more will come in the future.
The app was designed to be used in spare moments. All the content is available off-line “so you can learn marketing on the subway, in an airplane or anywhere else you’re signal-free.”
Currently available on only iOS, an Android version coming soon. Download it from iTunes here.
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