Fahad HSep 4, 20193 min readYouTube settlement with FTC includes $170M fine, changes to how it monetizes children’s contenYouTube has reached a settlement with the Federal Trade Commission and New York attorney general for allegedly violating the Children’s...
Fahad HAug 30, 20192 min readYouTube to phase out exact counts for public-facing subscriber numbersYouTube is phasing out exact counts for public-facing subscriber numbers on channels with 1,000 or more followers, beginning on September...
Fahad HAug 28, 20192 min readGoogle moves to simplify, standardize content policies for publishersGoogle is reorganizing how it presents publisher content policies, and standardizing its content policies and restrictions across...
Fahad HJun 3, 20193 min readThe North Face gets a thumbs down from SEO community after manipulating Google image search resultsLast week, outdoor clothing brand The North Face and its ad agency Leo Burnett Tailor Made, came under fire after the agency updated...
Fahad HMay 13, 20192 min readGoogle’s new Bumper Machine whips up 6-second bumper ads from longer videosGoogle has launched a Bumper Machine tool to help video advertisers create six-second bumper ads from existing video ads that run...
Fahad HFeb 19, 20192 min readYouTube updates ‘strikes system’ to warn creators first when their content breaks the ruYouTube is updating the penalty system for creators who break content policies. Starting February 25, creators who violate content rules...
Fahad HJan 14, 20192 min readGoogle decision to yank comments from webmaster blog highlights user-generated content challengesOn Friday, Google announced it was turning off comments on its Webmaster Central Blog, the site that provides news and updates for...
Fahad HOct 29, 20182 min readLinkedIn Sponsored Content can now be tracked via Google Campaign ManagerLinkedIn announced on Monday it is adding Sponsored Content to the available ad units that can be tracked by Google’s Campaign Manager....
Fahad HOct 24, 20182 min readGoogle lets users delete search data & control ad settings from Google Search pageGoogle updated its user privacy controls on Wednesday, allowing users to delete their search activity — and control the ads the see —...
Fahad HOct 23, 20184 min readIs Facebook the only platform using 2FA for ad targeting?Last month, Facebook confirmed that when a user enters a phone number to protect their account via two-factor authentication, the company...
Fahad HSep 12, 20181 min readWhy isn’t my fabulous content attracting quality links?Inboxes are flooded with unsolicited emails, and spam is at an all-time high. You may run into issues with client guidelines that seem...
Fahad HAug 28, 20182 min readCase study: The tale of two internal link tweaksoptimizing internal linking structures. In the article, we discussed a range of issues from PageRank and link equity flow to anchor text...
Fahad HAug 27, 20182 min readYouTube gives users more ways to track the amount of time they spend on the appYouTube is rolling out more features designed to help users “take charge” of their digital well-being. Starting today, the ‘Watch...
Fahad HAug 17, 20181 min readGoogle’s political ad transparency report & library offers more accountability around eleGoogle is building more transparency into the political ads and advertisers running campaigns on its ad networks. After updating its...
Fahad HJul 12, 20182 min readYouTube’s Copyright Match Tool finds videos uploaded without the creator’s permissionAlexey Boldin / Shutterstock.com Copyright infringement has been a frustration for YouTube creators for years. In a big step toward...
Fahad HJun 29, 20182 min readIs YouTube serving up more pre-roll & mid-roll video ads?SEO consultant and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on...
Fahad HJun 22, 20183 min readYouTube opens Channel Memberships to more creators & rolls out new revenue opportunitiesYouTube is dusting off its revenue drivers for creators and rolling out more options for channels with sizable subscriber numbers to...
Fahad HJun 20, 20185 min readAsk the #SMXpert: Smart B2B SEM TacticsThe following is a continuation of the Q&A segment with moderator Brad Geddes from the “B2B SEM: Meeting Specific Challenges With Really...
Fahad HJun 15, 20181 min readGoogle updates ‘Ad Settings’ to allow users to turn off targeting signalsGoogle has updated its Ad Settings feature to give users more options for limiting ad personalization and is expanding the “Why this ad?”...
Fahad HJun 15, 20182 min readHow to determine if you’ve been hit by negative SEOHave you ever experienced a rankings decline and suspected it was due to something a competitor was doing? For this second article, we...
