In its third quarter earnings report Yahoo CEO Marissa Mayer surprised most people with the announcement that Yahoo would have more than $1.2 billion in mobile ad revenue for the year. Now eMarketer forecasts that the company will become the third largest mobile advertising company in the US in 2015.
Accordingly it will pass Twitter, the current number three. The firm estimates that Yahoo will capture just over 3.7 percent of US mobile advertising revenue next year, compared with Facebook’s 16.7 percent and Google’s roughly 35 percent.
In part this mobile revenue acceleration comes from its Flurry acquisition in July, which gives Yahoo expansive reach in mobile analytics and in-app advertising. The company is also beginning a bigger cross-platform video ads push through Flurry and its more recent BrightRoll acquisition.
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