Fahad HAug 22, 20192 min readTwitter expands political ad limitations: Latest update aimed at state-controlled news mediaTwitter announced on Monday it will no longer accept advertising from state-controlled news media entities. The new rule is a global...
Fahad HAug 19, 20191 min readTwitter introduces 6-second viewable video ad bidsTwitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged...
Fahad HAug 8, 20192 min readTwitter to stop offering advertisers access to 3rd party data sources next yearTwitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall...
Fahad HJul 26, 20192 min readTwitter ad revenue up 21% in Q2, ad engagement growth continues to slowTwitter generated $727 million in ad revenue during the second quarter of 2019, a 21% increase year-over-year. The company reports total...
Fahad HJul 22, 20191 min readTwitter hires Gap Kim to head Global Business MarketingA new executive has joined the ranks of Twitter’s global business marketing team, the company announced Monday. Gap Kim will oversee...
Fahad HJul 11, 20192 min readTwitter ArtHouse launches to give brands more access to creators, influencersTwitter is launching a new initiative to help connect brands with influencers and creators. Twitter ArtHouse will involve a global team of...
Fahad HJun 24, 20197 min readWelcome to the next era of social media marketingAt this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a...
Fahad HJun 12, 20193 min readMary Meeker: Social media usage is flat globally, mobile ad spend continues to climbMary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...
Fahad HMay 21, 20192 min readMoPub gives publishers impression-level revenue data, links with attribution platformsMoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has...
Fahad HApr 30, 20191 min readTwitter puts focus on exclusive media partnerships to attract video advertisersTwitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital...
Fahad HApr 23, 20192 min readTwitter’s ad revenue jumps 18% as marketers invest more on the platform“We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and deliver even more...
Fahad HMar 11, 20191 min readTwitter hires Google exec to head US agency developmentDoug Brodman. Image: Twitter Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google...
Fahad HFeb 4, 20195 min readWhich Super Bowl advertisers won the digital game? Verizon, Bud Light, PepsiThe Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
Fahad HJan 8, 20192 min readMoPub partners with Pixalate, DoubleVerify to fight in-app ad fraudMoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...
Fahad HDec 18, 20183 min readTwitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ listAccording to Twitter, KFC was the best brand voice on its platform this year. As a year-end wrap up, Twitter’s brand strategy team...
Fahad HDec 3, 20182 min readTwitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete forTwitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during...
Fahad HOct 26, 20183 min readSmall businesses more likely to shift ad budgets from search, display, paid social to AmazonAmazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
Fahad HOct 25, 20182 min readTwitter beats expectations, reports profit for fourth quarter in a row despite losing MAUposted significant increases in earnings Thursday, reporting net income of $789 million for the third quarter, beating expectations...
Fahad HOct 23, 20184 min readIs Facebook the only platform using 2FA for ad targeting?Last month, Facebook confirmed that when a user enters a phone number to protect their account via two-factor authentication, the company...
Fahad HOct 9, 20182 min readEstimate: Video now 25 percent of all US digital advertising, Facebook the top siteAccording to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
