Twitter expands political ad limitations: Latest update aimed at state-controlled news media
Twitter announced on Monday it will no longer accept advertising from state-controlled news media entities. The new rule is a global...
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Twitter introduces 6-second viewable video ad bids
Twitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged...
Twitter to stop offering advertisers access to 3rd party data sources next year
Twitter announced on Wednesday it will be removing third-party data sources from its ad platform early next year, according to the Wall...
Twitter ad revenue up 21% in Q2, ad engagement growth continues to slow
Twitter generated $727 million in ad revenue during the second quarter of 2019, a 21% increase year-over-year. The company reports total...
Twitter hires Gap Kim to head Global Business Marketing
A new executive has joined the ranks of Twitter’s global business marketing team, the company announced Monday. Gap Kim will oversee...
Twitter ArtHouse launches to give brands more access to creators, influencers
Twitter is launching a new initiative to help connect brands with influencers and creators. Twitter ArtHouse will involve a global team of...
Welcome to the next era of social media marketing
At this year’s F8 Developer’s Conference, Facebook CEO Mark Zuckerberg stood on stage and announced, “The future is private.” It was a...
Mary Meeker: Social media usage is flat globally, mobile ad spend continues to climb
Mary Meeker Internet Trends Report – Source: Hootsuite & WeAreSocial Digital 2019 report (1/19). Mary Meeker has released her annual...
MoPub gives publishers impression-level revenue data, links with attribution platforms
MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has...
Twitter puts focus on exclusive media partnerships to attract video advertisers
Twitter announced multiple video content partnerships with a variety of news and entertainment outlets on Monday during its Digital...
Twitter’s ad revenue jumps 18% as marketers invest more on the platform
“We’ve never been more confident in our strategy and execution and see a great opportunity to grow our audience and deliver even more...
Twitter hires Google exec to head US agency development
Doug Brodman. Image: Twitter Twitter has hired Doug Brodman as its U.S. agency development director. Brodman comes to Twitter from Google...
Which Super Bowl advertisers won the digital game? Verizon, Bud Light, Pepsi
The Patriots may have walked away with another Super Bowl win, but the for marketers, the real competition was focused on Super Bowl...
MoPub partners with Pixalate, DoubleVerify to fight in-app ad fraud
MoPub announced Tuesday it is partnering with Pixalate and DoubleVerify to help reduce invalid traffic (IVT) and in-app ad fraud on the...
Twitter recognizes Heinz Ketchup, Budweiser, NBA and more in its ‘Best of 2018’ list
According to Twitter, KFC was the best brand voice on its platform this year. As a year-end wrap up, Twitter’s brand strategy team...
Twitter’s #BrandBowl53 slated for Super Bowl LIII, gives marketers something to compete for
Twitter has announced its #BrandBowl53 plans for marketers wishing to take part in the Super Bowl LII buzz happening on the app during...
Small businesses more likely to shift ad budgets from search, display, paid social to Amazon
Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...
Twitter beats expectations, reports profit for fourth quarter in a row despite losing MAU
posted significant increases in earnings Thursday, reporting net income of $789 million for the third quarter, beating expectations...
Is Facebook the only platform using 2FA for ad targeting?
Last month, Facebook confirmed that when a user enters a phone number to protect their account via two-factor authentication, the company...
Estimate: Video now 25 percent of all US digital advertising, Facebook the top site
According to eMarketer’s newest forecast, online video ad spending in the U.S. will reach $27.8 billion. Accordingly, it will constitute...
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