DigitalBits launches open-source blockchain-based marketplace for loyalty points

All those points and rewards that consumers have accrued with credit cards, air miles programs and coffee shop purchases might become more valuable soon.

Their value — or at least their versatility — could get a boost if The DigitalBits Project is successful. This community endeavor, soon to become a nonprofit foundation based out of the tiny European country of Lichtenstein, is launching this week an open-source blockchain-based infrastructure that supports trading loyalty points or rewards or transferring them to other individuals.

[Read the full article on MarTech Today.]