Salesforce announced Salesforce Blockchain at its annual TrailheaDX developer conference last week. The low-code platform, built on the...

Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report. Blockchain and...

Since Facebook and Instagram play a vital role in many brands’ marketing strategies, how could the company’s use of blockchain-based...

The IAB Tech Lab’s visualization of PrivacyChain, where “audience” = “consent record.” (Click to enlarge.) The new privacy blockchain...

In five years, a video player will show some indicator, like a star, that validates the brand video as genuine by a third-party...

Aivon’s depiction of how its new token-based community will work Metadata is the Achilles heel of video. These shorthand textual...

The Interactive Advertising Bureau (IAB) Tech Lab has been moving quickly to catch up with blockchain. A week ago, its Blockchain Working...

It seems like every other day a new startup is claiming it can cure the woes of digital advertising with blockchain — while doubters...

A variety of startups are using blockchain as a way to add transparency to the notoriously opaque ad tech system, including NYIAX, Kiip,...

More than a few blockchain startups have declared a goal of making the digital ad ecosystem transparent. But mobile ad platform Kiip has...

Blockchain-based companies have been touting the protocol’s capabilities for tracking ingredients, maintaining digital identity and...

Last year, a startup called NYIAX announced it was adapting the technology of the Nasdaq stock exchange to create a blockchain-based...

A new report sticks a pin into the huge hype bubble surrounding blockchain. The report from research firm GlobalData, “Blockchain –...

Data is an inherently vulnerable thing. Numbers and words, bits and bytes: It can have great power, but it is continually in peril of...

One of blockchain’s main selling points is that all of its transactions are public. Even in private blockchains, transactions can be...

Santa Monica, California-based MetaX has created a blockchain-based platform for applications geared toward solving some of digital...

NYIAX is a kind of back-to-the-future use of blockchain tech for advertising. Instead of attempting to mirror the lightning-fast...

Countless marketing platforms are utilizing artificial intelligence, such as predictive modeling that recognizes patterns. But, to...

Social referral marketing platform Grabbr has launched a blockchain-based ledger to transparently track key events. Based in Franklin,...

All those points and rewards that consumers have accrued with credit cards, air miles programs and coffee shop purchases might become...